Top Tips for Naming Your Personal Training Business

The name that you choose for your business is one of the most important decisions you will make. It’s also one of the first decisions that you will make, so it’s worth taking some time to get it right.

  • What do you want the name to say about you and your business? Think about the type of words you would want people to associate with you. That may be words like “health”, “enjoyment”, “vitality”, “energy”, “strength” – you get the idea. They can be descriptive words and action words, and you can use this list to start to formulate business names.
  • You can go with a made up name for your business, after all it doesn’t seem to have done Xerox or Kodak much harm! But if your business name does not give any indication of what you do, you may have to spend more time and money on advertising and branding to get the message across, which can get very expensive.
  • Also the name does not have to describe your business activity. Look at Apple and Virgin, you would never know from their names what they sell. But again, names like this will need more branding and advertising effort than “Sam’s Personal Training Studio”
  • Consider the long term. You may well work in Hackney right now, but what if you want to expand at a later date? Move? Then suddenly “Hackney Personal Training” isn’t very relevant and may stop new clients from other areas getting in touch. Don’t box yourself in too much to one location or product group.
  • Is your new business name unique, have you checked that the domain name is available? At a minimum you will want to buy the dot com and the dot co dot uk domains. You may also want to check that the name has not already been registered at Companies House if you are thinking about a limited company.
  • When you are naming your business you need people to remember the name and to be able to spell it! If no-one can type it correctly into a search engine, then no-one will find you. Check that the initials do not spell anything unexpected. “Muscles And Definition” may sound great, but is MAD the acronym you are after?
  • If you are thinking about an overseas market, check that the name does not mean something rude or inappropriate in a different language.
  • Once you have got a short list of names, canvas some opinion from friends and family. It is your decision at the end of the day, but take on board any criticisms they may make.
  • Don’t spend so long choosing a name that you delay your business launch too long. Give yourself a time limit for choosing a name and stick to it. Then you can get on with actually launching your new business, which is the really exciting part!

Good luck!